PRIVACY POLICY

Effective Date: 11th July 2025

Last Updated: 11th July 2025

Who We Are

This privacy policy applies to data collected and processed by:

The 90 Day Game Changer Ltd

Registered in the

United Kingdom

ICO Registration Number: ZB936044

Email: [email protected]

This policy applies to all services, websites, platforms, and content operated by The 90 Day Game Changer Ltd,

including but not limited to:

- The “Focus on Who” brand

- The book “Forget How, Focus on Who”

- The “Focus on

Who Method”

- Any associated coaching programs, courses, downloads, bonuses, or digital content

What Personal Data We Collect

We may collect and store the following types of personal data when you interact with our services:

- Full name

- Email address

- Phone number

- Payment and billing information (processed securely via third-party providers like

Stripe or PayPal)

- IP address, location data, device type, and browser information

- Activity data (e.g. email opens, link clicks, form submissions)

- Any information you voluntarily provide (e.g. via forms, surveys, support requests)

.We do not knowingly collect data from anyone under the age of 18 without parental consent.

How We Use Your Information

Your personal data may be used for the following purposes:

- To deliver your digital purchases, downloads, and bonuses

- To send important updates and transactional communications

- To deliver marketing messages (only if you have given consent)

- To personalise your experience on our platforms

- To improve our products, services, and user experience

- To fulfil our legal or contractual obligations

- To detect or prevent fraud or misuse

We will never sell, rent, or lease your personal data to third parties.

Legal Basis for Processing

We process your data under the lawful bases set out by the UK GDPR:

- Consent

– When you have given clear permission

- Contractual necessity – When processing is necessary to fulfill an agreement (e.g. your purchase)

- Legitimate interest – When processing helps us operate our business in a way that does not override your rights

- Legal obligation – When processing is required by law

How Your Data Is Stored and Secured

Your data is stored securely with encryption, firewalls, and access restrictions.

We also ensure any third-party service providers we use (such as Stripe, Kajabi, Go High Level and Zapier) are fully GDPR-compliant and maintain appropriate data protection measures.

Only authorised staff and contractors are granted access to your data when necessary to deliver services.

Your Rights Under GDPR

You have the following rights regarding your personal data:

- Right to access – Request a copy of the personal data we hold about you

- Right to rectification – Correct inaccurate or incomplete data

- Right to erasure

– Request deletion of your data (“right to be forgotten”)

- Right to restrict processing – Limit how we use your data

- Right to object – Object to data processing based on legitimate interest

- Right to data portability – Request your data in a transferable format

- Right to withdraw consent – At any time, where processing is based on consent

- Right to complain – You can file a complaint with the ICO: https://ico.org.uk

To exercise any of these rights, please in the first instance email [email protected].

Marketing Preferences

If you opt in to marketing communications, you can unsubscribe at any time by:

- Clicking the unsubscribe link at the bottom of our emails

- Contacting us directly at [email protected]
We honour all unsubscribe requests promptly and in accordance with the law.

Data Retention

We retain your data only as long as necessary:

- To deliver the service or fulfill the purpose for which it was collected

- To comply with our legal, tax, and accounting obligations

- To protect our legitimate interests (e.g. resolving disputes or enforcing agreements)

After that, data is securely deleted or anonymised.

Third-Party Services

To operate efficiently, we may use trusted third-party tools and platforms to deliver services. These include (but are not limited to):

- Kajabi – Go High Level for hosting courses, email communications, and landing pages

- Stripe

– Paypal for secure payment processing

- Zapier – for automating processes between platforms

- Google Drive / Gmail / iCloud – for document storage and communications

.We only share data with these providers where necessary and only after ensuring they are GDPR-compliant. Each has its own privacy policy and data safeguards.

Cookies

Our website uses cookies to:

- Enhance user experience

- Track user behaviour (e.g. via Google Analytics, Kajabi or Go High Level)

- Enable basic functionality such as form submissions

You may refuse cookies or customise your preferences via your browser settings.


Cookie Policy

What Are Cookies?

Cookies are small text files placed on your device when you visit a website. They help the website remember your

preferences, improve your experience, and provide anonymized tracking data to third-party services (like analytics

tools


How We Use Cookies

We may use cookies on our website(s) operated by The 90 Day Game Changer Ltd — including those branded

under Focus On Who, Forget How, Focus On Who, and Focus On Who Method — for the following purposes:

Essential cookies: To ensure the site functions correctly (e.g. login, shopping cart).

Analytics cookies: To understand visitor behaviour using tools like Google Analytics or Kajabi, Go High Level

analytics.

Marketing cookies: To track how users engage with our content and improve ads and emails.

Performance cookies: To enhance functionality based on user preferences.


Third-Party Cookies

We may use cookies set by trusted third-party services, such as:

•Kajabi and Go High Level for email tracking and landing page analytics

•Stripe – for secure payment handling

•Google Analytics – for visitor behaviour tracking

•Facebook Pixel – for advertising optimisation (if used)

These providers may set their own cookies when you interact with our pages or emails.


Your Cookie Choices

You have full control over your cookies. You can:

• Accept or reject non-essential cookies when prompted (if we use a cookie banner)

• Change your browser settings to block or delete cookies at any time

• Visit www.allaboutcookies.org for more info

Please Note: Disabling some cookies may affect how the website functions.


Updates to This Cookie Policy

We may occasionally update this policy. Any changes will be posted here with an updated “Effective Date.”


Children’s Data

Our services are not directed to individuals under 18. We do not knowingly collect personal data from children

without verified parental consent. If we learn that we have collected data from a child, we will delete it promptly.


Changes to This Policy

We may update this privacy policy from time to time. Changes will be posted on this page with a revised "Last

Updated" date.

You are encouraged to review this policy periodically.


Contact Us

If you have questions about this policy or your personal data, please contact:

Email:

[email protected] Business Name: The 90 Day Game Changer Ltd

ICO Registration: ZB936044

Address: 3

rd Floor, 33 Great George Street, Leeds West Yorkshire LS1 3AJ